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Everything I Know About Business I Learned from the Grateful Dead
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Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances — and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision — all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it — and what your business can learn from their long, strange trip.
- Barry Barnes - Author
- John Perry Barlow - Author of introduction, etc.
Kindle Book
- ISBN: 9781455505180
- Release date: November 2, 2011
OverDrive Read
- ISBN: 9781455505173
- Release date: November 2, 2011
EPUB ebook
- ISBN: 9781455505173
- File size: 516 KB
- Release date: November 2, 2011
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