Everyone knows that networking is important for business success, but few people do it adequately or effectively. That is because people sometimes see networking as an odious task, as something that they are not good at doing, and as not being authentic. So there is a dilemma—on the one hand, people know that relationships matter—research shows that network skills are crucially important for promotions and earning more money—but on the other hand they do not do it. Ross Walker not only nicely illustrates some important networking principles—such as becoming central, bridging unrelated groups, and spending time on relationships—but also provides practical answers to frequently-asked questions so that you can begin building your networking skills immediately.
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