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Marketing for Rainmakers
Cover of Marketing for Rainmakers
Marketing for Rainmakers
52 Rules of Engagement to Attract and Retain Customers for Life
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You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

You are a successful entrepreneur with a brain for business, but you're indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers' needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

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About the Author-
  • Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

Table of Contents-
  • Dedication.

    Acknowledgments.

    Introduction: Making Rain While the Sun Shines.

    Section One: The Brand-Focused Rainmaking Marketer.

    Roe #1: Begin at the End.

    Roe #2: Be a Hobgoblin.

    Roe #3: Get Yourself Some Culture.

    Roe #4: Be True to Your School.

    Roe #5: Say It Like You Mean It.

    Roe #6: Broaden Your Brandwidth.

    Roe #7: Bow to the Wow.

    Roe #8: Stay Up, Sell Out, Cash In.

    Section Two : The Strategic Rainmaking Marketer.

    Roe #9: See the Forest in Every Tree.

    Roe #10: Feed the Lion and Spare the Mouse.

    Roe #11: Smarten Up.

    Roe #12: Manifest Your Destiny.

    Roe #13: Kill the Cat.

    Roe #14: Fuhgeddabout Woulda Coulda Shoulda.

    Roe #15: Muddy the Waters.

    Roe #16: Start From Scratch.

    Section Three: The Tactical Rainmaking Marketer.

    Roe #17: Celebrate Smilestones.

    Roe #18: Ignore the Bliss.

    Roe #19: Stick It.

    Roe #20: Shorten Up to Sweeten Up.

    Roe #21: Face the Facts.

    Roe #22: Say No to Yes But.

    Roe #23: Sweat Like a Pig.

    Roe #24: Lose Your Head.

    Roe #25: Slow Down to Speed Up.

    Roe #26: Don't Just Because You Can.

    Roe #27: Show Them the Money.

    Section Four : The Customer-Focused Rainmaking Marketer.

    Roe #28: Walk a Mile in Your Customer's Shoes—BACKWARDS.

    Roe #29: Reject IOUs.

    Roe #30: Act Big, Feel Small.

    Roe #31: Speak Greek Only in Greece.

    Roe #32: Listen to be Heard.

    Roe #33: Say NYET to Nyuk!

    Roe #34: Love'em OR Leave'em.

    Roe #35: Go the Extra 18 Inches.

    Roe #36: Tarnish the Golden Rule.

    Section Five: The Competitive Rainmaking Marketer.

    Roe #37: See the Whites of Their Eyes.

    Roe #38: Shop Till You Drop.

    Roe #39: Experience the Experience.

    Roe #40: Choose to Lose.

    Roe #41: Analyze This.

    Roe #42: Expect the Unexpected.

    Roe #43: Give Up.

    Section Six: The Hardwired Rainmaking Marketer.

    Roe #44: Tell a Story Worth a Thousand Pictures.

    Roe #45: French KISS.

    Roe #46: Light Your Lying Pants on Fire.

    Roe #47: Sell Soft, Market Hard.

    Roe #48: Reduce Your Attention Spam.

    Roe #49: Choose Them Over Us.

    Roe #50: Just Don't Do ID.

    Roe #51: Suck It Up.

    Roe #52: Burn This Book.

    Index.

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    Wiley
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Marketing for Rainmakers
Marketing for Rainmakers
52 Rules of Engagement to Attract and Retain Customers for Life
Phil Fragasso
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