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The Boss of You
Cover of The Boss of You
The Boss of You
Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business
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Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.

Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
Female entrepreneurs are a growing force to be reckoned with. Each year, more and more women take the initiative and start their own business ventures—at twice the rate of men. Women continue to reshape the business world with innovative models, both large and small. So why is there a lack of clear-cut, expert advice aimed at this dynamic female audience?

In The Boss of You, Emira Mears and Lauren Bacon, founders of Raised Eyebrow Web Studios Inc. and co-editors of the well-known webzine Soapboxgirls, set out to answer this question. As intelligent entrepreneurs and straightforward writers, Emira and Lauren offer insight into beginning—and sustaining—small businesses from the female perspective. Peppered with stories from women who have been there, from cautionary tales to success stories, The Boss of You provides readers with real advice and career options that will allow them to live their values and achieve their own version of work-life balance.

Whether you are an established professional or an entrepreneurial newbie, The Boss of You is the definitive guidebook for starting, maintaining, and enjoying your own business.
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About the Author-
  • Like most talented website designers who can count themselves among the earlier adopters of the medium, Lauren Bacon has no formal training in graphic design. Instead she holds a BMus in classical voice from the University of British Columbia and also studied English and Women's Studies at the postgraduate level at the University of Northern British Columbia. It was through her work at the UNBC Women's Centre and under the guidance of a web-designer roommate that Lauren first came to start working on the web. Lauren has a number of high-profile designs gracing the web. Her designs can be seen on the websites of international whole foods giant Yves Veggie Cuisine; the BC Women's Hospital; Très Femme Accessories; The Chan Centre for the Performing Arts; and independent fashion designer Allison Wonderland. In her former life as a singer, Lauren was a founding member of acclaimed choral ensemble musica intima — for which she has also served as Marketing Chair— and she continues to perform as a soloist when her spare time allows. An editorial contributor to the now-defunct CBC Radio Three, and self-taught interface designer, Lauren is a sought-after speaker, participating in panels for the WEBZINE international web symposium, and a local Women in Information and Communications Technology forum, and was a guest for a San Francisco radio station on the topic of women's businesses and online publishing ventures.
    Emira Mears was twenty-four years old when she co-founded Raised Eyebrow Web Studio with Lauren, and at that time could still never imagine calling herself the boss. She has since carved herself a niche as a sought-after web strategist, offering savvy and creative advice to clients ranging from international online retailers to small, grassroots non-profits. Emira's degree in Communications from Simon Fraser University (where she focused on feminism and cultural studies) gave her a solid grounding in both marketing and politics, a combination which has proved invaluable for Raised Eyebrow's growing client base of advocacy groups and small businesses. Now thirty, in addition to having an employee on the payroll, she is a published freelance writer specializing in business, media and women's issues. During the heyday of portal websites, she edited a syndicated column on the now-offline Canadian women's portal site Moxie.ca (also published at Canoe.ca) that covered these themes, and continues to contribute to a range of publications including Bitch Magazine, Venus and Herizons Magazine. In the spring of 2006, Gayla Trail — author of the successful You Grow Girl book and website — offered Emira a regular column on the YouGrowGirl.com gardening blog, where she now publishes weekly on gardening-related themes.

Reviews-
  • Publisher's Weekly

    March 3, 2008
    Female entrepreneurs start businesses at twice the rate of their male counterparts , and in this book they will find a practical compendium of everything there is to know about launching and sustaining a small business. Mears and Bacon emphasize building an individualized business plan and developing a firm foundation by establishing clear goals, frankly evaluating your skills and refining answers to the “Big Questions”: what are you really selling? Who is your target audience? How should you best package your business's public image? The authors cover the fundamentals of crafting a mission statement, developing branding, handling finances and legal issues, hiring good employees and expanding your business with admirable clarity, bolstered by success stories, helpful exercises and sample budgets. Women with dreams of owning their own businesses and looking for a place to start will find much to aid them—and much to enjoy—in this thoughtful guide.

  • Library Journal

    March 15, 2008
    According to the U.S. Census Bureau, female-owned companies account for 28 percent of all American businesses, but as Werhane (business ethics, DePaul Univ.; "Moral Imagination and Management Decision-Making") and her coauthors point out, only six Fortune 500 companies are headed by women. These three titles offer much-needed advice to the thousands of women making entrepreneurial moves or to those who want a boost up the corporate ladder. Werhane et al. interviewed 22 women executives to get their thoughts on leadership styles and how they have broken through the glass ceiling. Each executive's story focuses on one aspect of her career or management style. They share ideas on coaching, mentoring, creativity, building a culture of trust, managing reputations, social commitment, being customer-centered, being a servant-leader, and many other refreshing takes on what has made them and their companies stand out.

    "Birthing the elephant" is business writer Abarbanel ("The Dollar Bill Knows No Sex") and syndicated columnist Freeman's metaphor for launching an entrepreneurial venture: both are mammoth undertakings that require around 22 months. If the venture is successful, the entrepreneur will have a healthy, thriving business to call her own. The authors admit that their breezy guide doesn't focus on the nitty gritty of business plans and dealing with the bank, but it does show, for instance, how start-up venturers can substitute "brains for bucks."

    Canadian entrepreneurs Mears and Bacon offer their personal experiences in setting up their web-design company, as well as real-life scenarios from dozens of other women in start-up ventures. After helping readers define the vision for their business and understand why they need to be their own boss, this practical guide follows the stages of a start-up and offers down-to-earth advice backed up with real-life scenarios.

    Both entrepreneurial books, with inspiration and guidance for women launching their dreams, are recommended for public library business collections. "Women in Business" is in the management genre, which makes it better suited for academic and larger public library business collections.Carol J. Elsen, Univ. of Wisconsin Libs., Whitewater

    Copyright 2008 Library Journal, LLC Used with permission.

  • Booklist

    April 15, 2008
    Web design partners and strategists and now coauthors Mears and Bacon make sure that the rational side is well-prepared before venturing into a new business, with lots of straightforward talk. Take finances: theres not only a laundry list of all the money angles to consider but also a sample budget to help a wannabe manufacturer figure out the cost of goods sold. Theyll walk you through a naming session, complete with defining mission, personality, and target audience. And possibly overwhelm you with marketing and business-building ideas, including PR, advertising, collateral, and networking. Sidebars expand in a lively fashion on some of the hottest trends, like blogging and business coaches. Then, theres the quieter and realistic side, handling the ease with which we find ourselves sacrificing our own basic needs in the quest to succeed.(Reprinted with permission of Booklist, copyright 2008, American Library Association.)

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The Boss of You
The Boss of You
Everything A Woman Needs to Know to Start, Run, and Maintain Her Own Business
Emira Mears
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