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The Click Moment
Cover of The Click Moment
The Click Moment
Seizing Opportunity in an Unpredictable World
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In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen.
According to Frans Johansson's research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress.
That was a "click moment" of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen.
According to Frans Johansson's research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress.
That was a "click moment" of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.
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  • From the book

    PORTFOLIO / PENGUIN

    THE CLICK MOMENT

    Frans Johansson is the bestselling author of The Medici Effect. Born and raised in Sweden, he has founded a software startup, a healthcare firm, and a hedge fund, and is currently CEO of strategy and innovation at the consulting firm The Medici Group.

    FOREWORD

    I wish I had read this book many years ago. Maybe I would have worried less about whether I knew what I was doing or not—and more about simply getting going. The truth is that we are all in some way stumbling on the road to success. The thing that makes this book so compelling is that it provides a roadmap for how to think about that journey.

    Many of the lessons of this book are ones I had to discover through my own process of trial and error. Luck not only matters far more than we'd like to believe, but it is also our best chance to stand apart. As such, there is no one single master plan for success; every journey is unique. Sure, there are actions we can all take to improve our chances—get the best schooling, expand our networks, outperform our peers to that coveted promotion—but they are susceptible to the unexpected turn. What do you do when your best-laid plans come undone? And they inevitably will.

    That is why Frans's message is so powerful. For once there is someone that takes seriously the notion that some things are out of your control and mistakes will happen—and that your success hinges on essentially "making your own luck" by taking advantage of "click moments" that you never could have foreseen.

    Frans's first book, The Medici Effect, focuses on why intersections of cultures and industries are a hotbed for innovation and creativity. The Click Moment explores how to harness the unexpected ideas and click moments that come out of such intersections. It chronicles amazing moments that changed the course of individuals and companies, who in turn have influenced our everyday lives in unexpected ways. It is also filled with plans that go awry and the knowledge that, in the end, if we keep pushing, if we keep trying, we will eventually break through. I know this now. And so will you.

    In my life, for example, whatever plans I had have changed a million times over, and the click moments that opened me up for opportunities to succeed were completely unexpected. After leaving culinary school, I just knew that my future was in France, because that's where the best food in the world was made. Or at least I thought so at the time. It just did not work out that way. My skin color became a barrier, but that crushed dream gave way to another opportunity where I learned that amazing food is found all over the world.

    My own journey has taken me from Ethiopia to Sweden; to France, Switzerland, and Japan; to New York and to becoming a force in revitalizing Harlem. This was not the pathway my twenty-year-old self imagined I would ever take. But it's a pathway that was marked by unexpected opportunities. For example, I got the chance to head upmy own kitchen at Aquavit because the former executive chef suddenly died from a heart attack. It was a tragedy, but it also meant that my career changed. I now had an opening to try something different, and it allowed me to present my own ideas around tastes and flavors. The unspoken truth around success is that so much of it is so difficultto plan for or to predict.

    The Click Moment has allowed me to more deeply understand the pivots in my own journey. With these insights and the how-tos Frans shares in his book, I know I can more purposefully create intersectionswhere the unexpected happens, recognize a click...

Reviews-
  • Publisher's Weekly

    Starred review from August 13, 2012
    We like to think that we have control; we can plan, analyze, and determine our success. Unfortunately, as Johansson argues, "success is random." Johansson (The Medici Effect) examines how success exists at the intersection of skill and luck. Logic might pay off at times, but in general, success means "somewhere, at some point, someone got lucky." This message may make readers uncomfortable, but Johansson provides three steps to cope with randomness. First, we must increase the randomness in our lives. Second, we must increase the number of bets we make. And third, we must recognize and harness the complex forces that are always at play. Johansson engages us from the start, drawing us in with tales from Serena Williams and Twilight as well as Google and Starbucks. Using numerous studies and ample research, Johansson offers an engaging and powerful read. Randomness looms large and change is all around, yet "we are truly reluctant to actively court randomness in our lives." This book should help us change that. Agent: Kim Witherspoon, Inkwell Management.

  • Booklist

    Starred review from September 15, 2012
    Consider this book the millennial response to carpe diem, along with pretty explicit instructions on taking advantage of Lady Luck. Johansson actually borrows some techniques and tools from the creative world, especially following one's curiosity to spotting momentum and intensity. He sets the stage for reader endorsements of his principles through tales of random successes, for instance Obama's rapid rise after his keynote at the 2004 Democratic National Convention and Stephenie Meyer's evolution of a dream into the Twilight saga. Their properties are simple to describe: they occur when two separate concepts, ideas, or people meet; they're impossible to predict; and they elicit an emotional response, like awe or excitement. Creating them? Ah, that's the focus of this book; a far more resonant subtitle might be How to Harness Purposeful Bets. It's so not in the luck of the draw, Johansson asserts; it's maximizing the world around you. A bit of science, a lot of psychology, a touch of wannabe Malcolm Gladwell, and the courage to click. Designed to become a best-seller.(Reprinted with permission of Booklist, copyright 2012, American Library Association.)

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The Click Moment
The Click Moment
Seizing Opportunity in an Unpredictable World
Frans Johansson
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