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Title details for Word of Mouse by John Riedl - Wait list

Word of Mouse

by John Riedl
Joseph Konstan
ebook
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Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news.
The results were astounding — MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo — and show what these companies are doing right — and what they are doing wrong.
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Publisher: Grand Central Publishing

Kindle Book

  • ISBN: 9780759527270
  • Release date: August 23, 2002

OverDrive Read

  • ISBN: 9780759527270
  • Release date: August 23, 2002

EPUB ebook

  • ISBN: 9780759527270
  • File size: 755 KB
  • Release date: August 23, 2002
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Through compelling case studies, Word of Mouse maps out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news.
The results were astounding — MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo — and show what these companies are doing right — and what they are doing wrong.
Expand title description text
Business Nonfiction