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Title details for Brainsteering by Kevin P. Coyne - Wait list

Brainsteering

by Kevin P. Coyne
Shawn T. Coyne
ebook
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"A research-based, proven approach to unleashing creativity and inspired ideas. I recommend it highly." —Robert A. McDonald, retired Chairman, President, and CEO, Proctor & Gamble
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
"Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." —Publishers Weekly
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Publisher: HarperCollins

Kindle Book

  • ISBN: 9780062042255
  • Release date: November 21, 2023

OverDrive Read

  • ISBN: 9780062042255
  • Release date: November 21, 2023

EPUB ebook

  • ISBN: 9780062042255
  • File size: 2264 KB
  • Release date: November 21, 2023
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Self-Improvement Nonfiction Economics

Languages

English

"A research-based, proven approach to unleashing creativity and inspired ideas. I recommend it highly." —Robert A. McDonald, retired Chairman, President, and CEO, Proctor & Gamble
From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
"Their logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." —Publishers Weekly
Expand title description text
Business Self-Improvement Nonfiction Economics