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The Entrepreneur Equation
Cover of The Entrepreneur Equation
The Entrepreneur Equation
Evaluating the Realities, Risks, and Rewards of Having Your Own Business
Borrow Borrow Borrow

It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur.
The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?". By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:
• Learn what it takes to be a successful entrepreneur in today's competitive environment.
• Save money, time and effort by avoiding business ownership when the time isn't right for you.
• Identify and evaluate the risks and rewards of a new business based on your goals and circumstances.
• Evaluate whether your dreams are best served by a hobby, job or business.
• Gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur.
The New York Times, Wall Street Journal, and USA TODAY bestseller The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just "Could I be an entrepreneur?" but rather "Should I be an entrepreneur?". By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:
• Learn what it takes to be a successful entrepreneur in today's competitive environment.
• Save money, time and effort by avoiding business ownership when the time isn't right for you.
• Identify and evaluate the risks and rewards of a new business based on your goals and circumstances.
• Evaluate whether your dreams are best served by a hobby, job or business.
• Gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

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Reviews-
  • Barry Silverstein, ForeWord Reviews The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth's advice and wisdom will likely make that decision a lot easier."
  • JJ Ramberg, Host of MSNBC's Your Business and CEO of Goodsearch.com "Carol delivers the reality check that today's entrepreneur needs to succeed."
  • Les McKeown, author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success “In a sea of feel-good 'yes-you-can' books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril."
  • Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket “Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol's frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor."
  • Paul Nizzere, Former CEO of Pelouze (Sold to Newell Rubbermaid) and CEO of Windsor Park, LLCThe Entrepreneur Equation is a best friend's advice, risk management handbook, and an entrepreneurs' pre-qualification checklist all rolled into one. It's communicated in a heartfelt anecdotal style by someone who has been 'in the trenches' and who truly cares about the people who aspire to be entrepreneurs."
  • Gini Dietrich, CEO of Arment Dietrich, Inc. and author of Spin Sucks “I wish I'd had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. If you're thinking about starting a business, already running a business that is not profitable, or you haven't been able to take your business to the next level, this book is for you."
  • Percy Newsum, President of Integrity Toys “As an entrepreneur who's built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success."
  • Adam Kaplan, Chief Portfolio Officer of Banyan Mezzanine “Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today's business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream."
  • Shama Kabani, author of The Zen of Social Media Marketing and President of the Marketing Zen Group “Finally! Someone asks the million-dollar question--and then answers it. It isn't about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book."
  • Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics, and Backyard Leisure “By reading The Entrepreneur Equation, you'll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment."
  • Laura Provenzale, Head of Consumer & Retail Investment Banking Group, Raymond James “The book perfectly mirrors [Roth's] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed."
  • Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com “In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses."
  • Martin Chimes, serial entrepreneur, Former CEO of Corporate Express Australia, and Chairman of Unistraw International LTD “In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees)."
Title Information+
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    BenBella Books, Inc.
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The Entrepreneur Equation
The Entrepreneur Equation
Evaluating the Realities, Risks, and Rewards of Having Your Own Business
Carol Roth
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