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Writing That Works
Cover of Writing That Works
Writing That Works
How to Communicate Effectively in Business
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The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

  • E-mails, memos and letters that get read—and get action
  • Proposals, recommendations, and presentations that sell ideas
  • Plans and reports that get things done
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point
  • And much more.

    The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches and resumes, and e-mail—and offers insights into political correctness and tips for using non-biased language that won't compromise your message.

    Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted "tips" and specific examples of good vs. bad writing.

    With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

  • E-mails, memos and letters that get read—and get action
  • Proposals, recommendations, and presentations that sell ideas
  • Plans and reports that get things done
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point
  • And much more.

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    Recommended for you

    About the Author-
    • Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

    Reviews-
    • Marion Nestle, Professor of Nutrition, Food Studies, and Public Health at New York University and author of What to Eat "It takes a brave couple to move two picky–eater kids into a French small town and convert them to foodie omnivores. We have much to learn from European food traditions, and the contrast between French and North American school lunches is a striking example. A must–read for teachers and parents."
    • Patricia Wells, author of The Provence Cookbook "Humorous as well as instructive, this culinary adventure will change the lives of parents and children alike. . . . Karen Le Billon and her children learn that it's okay to feel hungry between meals, turn to mindful eating, and learn the importance of enjoying one's food."
    • Laura Calder, author of Dinner Chez Moi and host of French Food at Home "This book is not only about how to teach children (and yourself) to eat well and happily for life, it's a book about how to help build and maintain the foundations of any civilized society. I loved it. Essential reading, whether you have children or not."
    • Elizabeth Bard, author of Lunch in Paris "A wonderful—and important—book. One family's topsy-turvy culinary transformation becomes an in-depth exploration of the habits that have kept French kids loving food (and eating spinach) for centuries."
    • Lynne Rossetto Kasper "A fascinating and valuable read."
    • Publishers Weekly "A breezy but practical volume for hurried parents looking to keep their kids well-fed. . . . [The] tone is straightforward, generous, and gentle. That Le Billon concludes with a small collection of kid-friendly recipes makes this foodie manifesto all the more accessible."
    • BonAppetit.com "Le Billon . . . strategically identified questions she faced while living abroad: Why were French kids tidier eaters? Why did they sit quietly at restaurants? Why did her daughter's teacher suggest she see a therapist when she wanted to pack her school lunch?"
    Title Information+
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      HarperCollins
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    • Copyright Protection (DRM) required by the Publisher may be applied to this title to limit or prohibit printing or copying. File sharing or redistribution is prohibited. Your rights to access this material expire at the end of the lending period. Please see Important Notice about Copyrighted Materials for terms applicable to this content.

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    Writing That Works
    Writing That Works
    How to Communicate Effectively in Business
    Kenneth Roman
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