Since taking over as chairman and chief executive officer of United Airlines, Gerald Greenwald has seen operating margins and productivity go up, labor grievances go down, and the stock price more than double. In LESSONS FROM THE HEART OF AMERICAN BUSINESS, Greenwald shares his extraordinary experiences and insights on how businesses in America operate today. He discusses such pressing management issues as:
Greenwald also explores business practices and behavior in the second half of the 20th century, and the important lessons they can teach business folks about how to manage in the future.
