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Practically Radical
Cover of Practically Radical
Practically Radical
Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
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"The most powerful and instructive change manual you'll ever read. It will persuade and inspire you to change your business, your work, and maybe your life." —Daniel H. Pink, bestselling author of A Whole New Mind

In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times.

Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

  • Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
  • Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
  • Are you the most of anything? In business today, the middle of the road is the road to ruin.
  • Are you getting the best contributions from the most people? Change is not a game best played by loners.
  • Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

    "The most powerful and instructive change manual you'll ever read. It will persuade and inspire you to change your business, your work, and maybe your life." —Daniel H. Pink, bestselling author of A Whole New Mind

    In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times.

    Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field:

  • Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking.
  • Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another.
  • Are you the most of anything? In business today, the middle of the road is the road to ruin.
  • Are you getting the best contributions from the most people? Change is not a game best played by loners.
  • Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe.

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    About the Author-
    • William C. Taylor is a cofounder of Fast Company and coauthor (with Polly LaBarre) of Mavericks at Work: Why the Most Original Minds in Business Win. A graduate of Princeton University and the MIT Sloan School of Management, he hosts a blog on being "Practically Radical" on HarvardBusiness Online. He lives in Wellesley, Massachusetts, with his wife and two daughters.

    Reviews-
    • Publisher's Weekly

      December 13, 2010
      As the business world becomes increasingly competitive, global, and adoptive of new technologies, companies worldwide are constantly searching for answers about how to best evolve to meet their customers’ needs and to stay abreast of their competitors. Taylor (Mavericks at Work) asserts that change is the name of the game; he takes us on an inside look at 25 companies that have grown ever more adaptive to not merely survive but thrive in today’s challenging environment. Taylor’s book is intended to guide leaders in launching fresh initiatives and rethinking “the logic of leadership itself as they work to rally their colleagues around an agenda for renewal.” The work achieves its promise with actionable prescriptions and meaningful examples, such as how organizations like the Girl Scouts have redefined their brand and revitalized their mission, how Zappos has reimagined retail and service, and why, like IBM, leaders must constantly challenge the status quo by examining the self-reflection and commitment to innovation. An engaging and briskly written read, this will captivate and benefit business people interested in change and innovation.

    • Arianna Huffington "Practically Radical inspires leaders to aim higher—to produce lasting change by advancing deeply held values. The ideas are fresh, the advice is stuff you can actually use, and the results will be tangible. Read this book—then roll up your sleeves and get to work!"
    • Daniel H. Pink, bestselling author of A Whole New Mind and Drive "Practically Radical is the most powerful and instructive change manual you'll ever read. It will persuade and inspire you to change your business, your work, and maybe your life."
    • Anne Mulcahy, former Chairman and CEO, Xerox Corporation "We all understand the need for change and transformation in the business world. Rarely do we address the implications of implementing change in organizations. Practically Radical takes on this challenge as a handbook for successful transformation. A great tutorial for implementing your change agenda."
    • Guy Kawasaki, co-founder of Alltop.com and former Apple chief evangelist "Practically Radical is packed with big ideas, hands-on advice, and inspiring case studies to help you succeed. It's a game plan for entrepreneurs and executives who want to change the world for the better."
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    Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
    William C. Taylor
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